Candie's, who currently utilize the services of Ashlee Simpson to sell its wares, have gone to another teen drama queen to kick off their Fall sales. Hilary Duff will sign on to push a brand of the company's clothing, which will be available at Kohl's alone.

The company handles its marketing, at least for this effort, in-house. This campaign will include both broadcast and print components, places where Duff is in familiar territory. Amusingly, Duff doesn't mention Simpson in her glowing comments about previous Candie's spokespeople.